ADVANCE YOUR BUSINESS WITH
A VALUE INNOVATION PROJECT
USING A BLUE OCEAN STRATEGY
VALUE INNOVATION LAUNCHES COMPELLING NEW MARKETS
A Blue Ocean Strategy* is "The simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant." The principles of a Blue Ocean Strategy* were elaborated by Pr. Chan Kim and Renée Mauborgne.
The Certified Management Consultant (CMC) designation is the profession's only international certification mark, recognized in over 40 countries. It represents a commitment to the highest standards of consulting and adherence to the ethical canons of the profession. CMC-Canada administers, and its Regional Certifying Institutes confer, the CMC designation in Canada.
Identifying your "Blue Ocean"* is key if
you want to operate in a field where you will be succeeding without feeling you are constantly competing.
COMMERCIAL SUCCESS THROUGH VALUE INNOVATION
Canada is continuously advancing into a more and more precarious position in terms of productivity and GDP per capital (including adjusted for PPP).
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According to the OECD, Canada has lived through "years of weak investment and tepid productivity growth". (Economic Forecast Summary (June 2023)
The OECD has us ranked dead last of all the advanced economic countries in the world in its predictions for real GDP per capita growth from both 2020-30 and 2030-60. This is directly due to low investment and adoption of new innovations.
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There is great potential in Canada but we must invest in R&D, we must invest in innovation. Whether the innovation is developed here at home or transferred, we must adopt it and implement it quicker if we want our prosperity to keep growing. There is an innovation gap that we need to address if we want to keep growing.
Let's keep in mind that "with limited resources at hand, companies need to stay smart and efficient when it comes to investing in innovation...
Value innovation, not technology innovation, is what launches commercially compelling new markets." - Chan Kim & Renée Mauborgne
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