Create. Don't compete.

#innovation #blueoceanstrategy

Blue Ocean Strategy is taught in over three thousand management and business schools worldwide. However, academic research on the topic is relatively limited. A 2022 case study by Thomas Hammer from the International School of Management, titled "Value Innovation by Creating Blue Oceans," confirms that a Blue Ocean Strategy can be highly effective in maximizing both client and shareholder value.

Here are three extracts from the paper:

"A corporate strategy based on generating more and more “Blue Oceans” creates markets for companies that initially (almost) have no competition". Value innovation, customer orientation or “Blue Ocean” all three buzzwords mean the same thing: Creating added value for customers generates “New Markets”.

This customer-centricity creates a brand with which customers associate value in the long term. The brand is the most valuable asset a company owns in the long run. Here is the link to the full research, if you are interested in learning more about how a Blue Ocean Strategy can help your business grow: https://www.researchgate.net/publication/358515632_Value_Innovation_by_Creating_Blue_Oceans