#blueocean #valueinnovation #growth #strategy The revolutionary book Blue Ocean Strategy proved that a value innovation Blue Ocean Strategy is the best strategy for creating the best growth conditions. It enables the company to sail alone in a new ocean, a blue ocean. Most established companies eventually reach a plateau and start searching for "efficiencies", a new vision, a new branding, etc. However, what they really want is more sales, more pieces of a market.
A Blue Ocean Strategy is a type of strategy to do just that. Before a business adopts a new growth strategy, its leaders must acknowledge that a new page must be turned, a new chapter started. More importantly, businesses at the director level must be ready to acknowledge market conditions.
Sean Parnell at Innovaxis mentions that companies must be ready to face:
Flat growth
Underwhelming Market Entry
Competitive Myopia
Misaligned Pricing Strategies
Market Saturation
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