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Three Approaches of the Blue Ocean Strategy

Writer's picture: Francois R Bosse, CMCFrancois R Bosse, CMC

Jeroen Kraaijenbrink, a management consultant at Strategy.inc, shared a compelling post illustrating the three distinct approaches to a Blue Ocean Strategy. This illustration is significant because it clearly demonstrates how these approaches can be utilized either independently or in combination for maximum effectiveness. Each approach carries its own business risks, emphasizing the importance of appreciating Blue Ocean Strategy for its ability to deliver value innovation—products and services that can drive substantial growth across various fields and industries.



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